Aerie's approach
Oct. 19th, 2015 09:26 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
luzribeiroAerie, American Eagle’s lingerie brand, has captured the hearts of young women by using relatable models. The company abandoned retouching images last year. Since then, it has seen a huge payoff.
“The purpose of ‘aerie Real’ is to communicate there is no need to retouch beauty, and to give young women of all shapes and sizes the chance to discover amazing styles that work best for them,” Aerie’s Chief Merchandising Officer, Jennifer Foyle, said in a statement in 2014.
“The purpose of ‘aerie Real’ is to communicate there is no need to retouch beauty, and to give young women of all shapes and sizes the chance to discover amazing styles that work best for them,” Aerie’s Chief Merchandising Officer, Jennifer Foyle, said in a statement in 2014.
