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[personal profile] luzribeiro
For elites, politics is driven by ideology. For voters, it’s not.

"One consistent finding in Kinder and Kalmoe’s research is that party identification bests ideological identification. Most people are a Republican or a Democrat before they are a conservative or a liberal. And most people will stick with their party long after they’ve abandoned their ideology."

Well, isn't it nice to see someone stumbling upon something you thought was patently obvious for years. Now sure, obviously this focuses on US politics, but it's also something that probably applies beyond the US of A and to ideologies beyond liberalism. If you want to change someone's mind, infiltrate their social group.

And so it is, and so it has been...

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