Why do YOU care?

[luzribeiro]

Conversations about what a presidential candidate said in an interview, or what stupid shit some wacko radio pundit once yelled at the public, or what the latest negative ad in the election campaign lied about someone, tend to garner so much interest that such threads would very often explode into gargantuan squabbles, a humongous stream of semi-nonsensical backs-and-forths with little worth, where no one really learns anything useful, and with no other use but to probably scratch a few egos, or fingers. And yet we all do it, and we'll keep doing it, no matter how frustrated we may make ourselves look at the moment. My question is, why is all that? What'd'you think?

In other words, Why do people care about some subjects and skip others?